![]() In 2013, It was seemingly everywhere-you couldn’t walk into an Urban Outfitters without seeing the hardcover strategically stacked on the front display table. Between the television hosting duties and editorial gigs for British Vogue, she was considered the ultimate It girl by many, but it was her debut book, It, that flung her to a new level of adoration, and became the status coffee table book of the era. ![]() Her knack for making the most mundane things seem exclusive to her (like when she became a purveyor of “the boyfriend sweater”) is now a hallmark of influencer culture. She had perfected the art of looking cool in every way, to the point where anyone and everyone thought they could also easily pull off wearing Barbour jackets with Hunter boots.Ĭhung was more than a global style icon, though: she was a proto-influencer, before we even had the terminology for this genre of celebrity. In 2010, she inspired a Mulberry handbag while also putting brands like Madewell, AG Jeans, and Superga on the map. (A credit to Chung’s tendency to remain ahead of the curve, the series was one of the first shows on TV to include tweets in the live program.) Though she appeared as an on-camera presenter in the early aughts, the MTV talk show was a pivotal moment, and soon, Chung was catapulted into the mainstream, where she would evolve into something so much bigger than your average television personality. (Twee, on the other hand, was embodied by Zooey Deschanel.) During that period, the English model was highly revered, with social media sites like Tumblr, specifically, hosting a voracious appetite for all things related to Chung, who served as a collective moodboard for a loyal cult following to obsess over her indie take on androgynous style.įrom 2007 to 2017, Chung was admired for her polished wardrobe, envied by teenage girls everywhere for her former relationship with Arctic Monkeys frontman Alex Turner, and celebrated for hosting her very own MTV daytime talk show, It's On with Alexa Chung. Look closer, though, and you’ll see that the prime of the “Tumblr girl” can actually be traced to 2013, and her muse was none other than Alexa Chung. PS: I’m wondering if I should make sugar baby beauty related posts, I LOVED seeing those on tumblr.At the moment, Gen Z can’t seem to get enough of the aughts-just look at the overflow of TikTok videos dedicated to recreating Y2K fashion, or Vogue’s recent bold declaration that “the 2014 Tumblr girl is back” if you need examples. I think her blog name had brown sugar or the word luxury in it.Īlso I found a useful podcast during my tumblr deep dive: Does anyone have any idea of what blog I’m talking about. ![]() There was this one particular sugar baby blog that I was looking for that was ran by a black sugar baby and she would occasionally post pictures of her body (clothed) and I even think she posted a glimpse of her SD. How to seduce men, how to dress, how to do your makeup, how to do your hair, what a 10k a month sugar baby looks like, table etiquette, what their monthly expenses looked like, and etc. My eyes would light up reading the beauty advice on there. I vividly remember scrolling through tumblr while I was in middle school (2013-2015) and coming across sugar baby blogs and the advice on there.
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